Our Team 2018-01-23T21:49:40+00:00
Heather Irwin
Heather IrwinFounder, Executive Director
Heather Irwin is the dining editor for Sonoma Magazine and the Press Democrat and the founder of BiteClub. With more than 12 years of experience covering local restaurants, chefs and food purveyors, she was uniquely qualified to lead a local effort to feed fire victims during the 2017 wildfires in Sonoma County.
The concept for SFM came together in the darkest hours of the wildfires when her own family was evacuated and found themselves in an unfamiliar home struggling to find a way to feed 10 people.
In the first five weeks of SFM, 80,000 meals were served, and the program — now a 501c3 non-profit–will continue as long as there is a need.
Taylor Eason
Taylor EasonBoard Treasurer
Taylor is a marketing MBA and former European-trained chef with a passion for food and wine plus a penchant for digital marketing. She has spent the last six years honing her marketing skills at wineries in Napa and Sonoma and, prior to that, 14 years in media marketing, ranging from building and launching websites to multi-tiered email marketing. As a side gig, she also traveled the world as an internationally syndicated wine columnist, as well as achieved her Certified Specialist of Wine certification. In 2017, she founded her own digital marketing agency, Cork & Fork Digital Media, which services the food and beverage industries with innovative branding and sales techniques.
Landon McPherson
Landon McPhersonBoard Secretary
Landon was born and raised in Sonoma County and has found that his passion for food, wine and all things Wine Country lifestyle was the perfect collection of passions that would soon drive the launch of Harvest Card (a luxury experienced-based wine country membership). Getting his start in corporate/social hospitality, Landon always focused on building relationships and promoting the local artisans. He continued building relationships in his community by working in capacities of marketing, public relations and sales. Landon has been an active supporter of Sonoma Family Meal since its inception and could not be more proud to collaborate with such a great organization in serving those who have been affected by the fires in Sonoma County.
Heidi Hansen
Heidi HansenVolunteer Coordinator
Proudly hailing from Oakland, Heidi spent over 30 years as a restaurant and catering manager in the Bay Area and Seattle. She gained a reputation early in her career for her excellent hospitality and training skills. Heidi took pride in her ability to cultivate great relationships with both her staff and co-workers.
During her years in Seattle, Heidi worked with many organizations to coordinate volunteers, including the Foolproof Comedy Festival, TASTE WA, and the Seattle Food & Wine Experience.
Heidi relocated to the East Coast in 2000 where she spent two years as the Community Outreach Coordinator for the Cape Cod WIC program.
Upon arriving in Santa Rosa seven years ago to care for her aging parents, Heidi immediately got involved in her new community by volunteering for Ceres and Food for Thought.
Heidi is grateful to be using her people skills and passion for food to forward the mission of Sonoma Family Meal.
Gesine and John Franchetti
Gesine and John FranchettiSanta Rosa Kitchen Chefs
In the early days of the fires, the owners of Franchetti’s Wood Fire Kitchen in Santa Rosa were the first to step up and offer their restaurant as a space for Sonoma Family Meal to distribute food to families in need.
A former Rosso chef, John struck out on his own several years ago, and has become a go-to brunch and lunch spot, expanding to dinner service Wednesday through Saturday.
The Franchettis continue to support SFM by offering their kitchen, staff and experience each week.
Heather AmesChef
Heather comes to SFM after eight years as executive chef at Skywalker Ranch. She recently became the lead chef for Cardinal Newman High School and assists us from our Petaluma kitchen.